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hero's journey

Story wars - who's the hero in your story?

on Thu, 02/21/2013 - 14:24

When it comes to marketing your business it is easy to get caught up with what "does our company want" and thinking "how do we get customers". Now I understand what you may now be thinking "well of course I'm thinking that, I want my business to succeed!"

But lets think about it for a moment. Yes the ultimate goal is to attract customers and make money, but when you're planning your marketing activities are you thinking about your company or your customers? 

With todays social networking it has never been more important to please your clients.